I’m excited to share my new virtual museum on Metasteps, entirely dedicated to the complete series of advertisements designed by Franco Grignani for Alfieri & Lacroix — a groundbreaking collection that merges graphic experimentation with visual poetry.
This immersive space builds upon a previous curated selection I had published on Artsteps (which has since evolved into Metasteps, a next-generation metaverse platform). The new museum includes:
- The full set of Grignani’s original ads
- A.I.-read texts that guide your visit
- Video conferences exploring his work and context
- External links for deeper research and archival sources
Whether you’re a design enthusiast, a student, or simply curious about one of the most inventive visual languages of the 20th century, this virtual museum invites you to explore Grignani’s visionary approach to advertising, typography, and perception.
further related posts & pages:
- The full set of ads for Alfieri & Lacroix
- Alfieri & Lacroix
- lecture held by Greg D’Onofrio in NY focused on Grignani’s use of type and graphics in advertising design from the late 1940s through the 1970s
- Franco Grignani and the US
- Gallery – advertising & covers