This lecture delved into Franco Grignani’s innovative use of typography and graphic elements in advertising design spanning from the late 1940s to the 1970s.

During his lecture at Vision 65, the first World Congress on New Challenges to Human Communication, held at the Southern Illinois University of Carbondale in 1965, Franco Grignani boldly proclaimed “The future is in us because our design is in the future”

Greg D’Onofrio, a designer, writer, and educator, who has curated, lectured, and authored essays on post-war modern graphic design, presented this lecture.

The event took place on March 7, 2016, at the Rose Auditorium within the Cooper Union, a renowned hub of intellectual and artistic discourse in New York City. This event was organized in collaboration with the Herb Lubalin Study Center, an archive specializing in graphic design and typography. The introduction was delivered by Alexander Tochilovsky, curator at the Herb Lubalin Study Center.

Last Updated on 19/06/2024 by Emiliano