Sending greetings to friends and acquaintances for the New Year has always been an important tradition for Franco, who believed in personal messages to truly connect as a reaction again the impersonal nature of the vast anonymous mass of traditional postcards:


Franco Grignani, greeting card, from Graphis Annual 66/67
Franco Grignani, greeting card, from ‘Graphis Annual’ 66/67 [35]
Franco-Grignani, greetings
Franco-Grignani, greetings [*]

A certain ‘enlightened freedom’ offered to him by clients such as Dompé or Alfieri & Lacroix allowed him to send his wishes to a wider visual appreciation:


[*] courtesy of Daniela Grignani
[a] courtesy of Alexander Tochilovsky, curator at Herb Lubalin Study Center
[1] graphéine (incl. featured pic); a negative version of the 1967 card from Graphis issue n° 130, 1967
[7] AIAP / CDPG Centro di Documentazione sul Progetto Grafico, courtesy of Lorenzo Grazzani
[35] Design is fine, courtesy of Andrea Riegel; also from the British magazine Modern Publicity 1966/67.
[54] PCCC, courtesy of Paolo Credi

Last Updated on 12/09/2022 by Emiliano