Greetings!

12/07/202025/07/2024 Emiliano

Sending New Year greetings to friends and acquaintances has forever held a special place in Franco’s heart. He believed in the power of personal messages as a means to forge genuine connections, countering the impersonal nature of the customary flood of anonymous postcards:

Franco Grignani, greeting card, 1960 — Franco Grignani, greeting card, 1960 [a]

Franco Grignani, greeting card, 1960 (back) — Franco Grignani, greeting card, 1960 [a]

Franco Grignani, greeting card, from 'Graphis Annual' 66/67 — Franco Grignani, greeting card, from ‘Graphis Annual’ 66/67 [35]

Franco Grignani, greeting card, 1967 — Franco Grignani, greeting card, 1967 [1]

Franco Grignani, greeting card — Franco Grignani, greeting card, 1967 [1]

Franco Grignani, greeting card — Franco Grignani, greeting card [*]

Franco-Grignani, greetings, 1971 — Franco-Grignani, greetings, 1971 [54]

Franco Grignani, Auguri, 1971 (back) — Franco-Grignani, greetings, 1971 [54]

Franco-Grignani, greetings, 1972 — Franco-Grignani, greetings, 1972 [*]

The ‘enlightened freedom’ extended to him by clients like Dompé or Alfieri & Lacroix provided him with the opportunity to share his greetings with a broader visual audience:

Franco Grignani, Ad for Dompé pharmaceutics, New year's greetings, 1956 — Franco Grignani, Ad for Dompé pharmaceutics, New year’s greetings, 1956 [7]

Franco Grignani, Ad for Alfieri & Lacroix, 1956 — Franco Grignani, Ad for Dompé pharmaceutics, New year’s greetings, 1956 [7]

Franco Grignani, greeting card, 1971 — Franco Grignani, greeting card, 1971 [*]

Franco Grignani, greeting card, 1979 — Franco Grignani, greeting card, 1971 [*]

[*] courtesy of Daniela Grignani
[a] courtesy of Alexander Tochilovsky, curator at Herb Lubalin Study Center
[1] graphéine (incl. featured pic); a negative version of the 1967 card from Graphis issue n° 130, 1967
[7] AIAP / CDPG Centro di Documentazione sul Progetto Grafico, courtesy of Lorenzo Grazzani
[35] Design is fine, courtesy of Andrea Riegel; also from the British magazine Modern Publicity 1966/67.
[54] PCCC, courtesy of Paolo Credi

Last Updated on 25/07/2024 by Emiliano