Sending greetings to friends and acquaintances for the New Year has always been an important tradition for Franco, who believed in personal messages to truly connect as a reaction again the impersonal nature of the vast anonymous mass of traditional postcards:

Franco Grignani, greeting card, 1960
Franco Grignani, greeting card, 1960 [a]
Franco Grignani, greeting card, 1960
Franco Grignani, greeting card, 1960 (back) [a]
Franco Grignani, greeting card, from Graphis Annual 66/67
Franco Grignani, greeting card, from ‘Graphis Annual’ 66/67 [35]
Franco-Grignani, greetings, 1971
Franco-Grignani, greetings, 1971 [54]
Franco-Grignani, greetings, 1971
Franco-Grignani, greetings, 1971 (back) [54]
Franco Grignani, greeting card, 1967
Franco Grignani, greeting card, 1967 [1]

A certain ‘enlightened freedom’ offered to him by clients such as Dompé or Alfieri & Lacroix allowed him to send his wishes to a wider visual appreciation:

Franco Grignani, Ad for Dompé pharmaceutics, New year's greetings, 1956
Franco Grignani, Ad for Dompé pharmaceutics, New year’s greetings, 1956 [7]
Franco Grignani, Ad for Alfieri & Lacroix, 1963
Franco Grignani, Ad for Alfieri & Lacroix, 1963 [7]
Franco Grignani, Ad for Alfieri & Lacroix, 1965
Franco Grignani, Ad for Alfieri & Lacroix, 1965 [7]
Franco Grignani, Ad for Alfieri & Lacroix, 1960
Franco Grignani, Ad for Alfieri & Lacroix, 1960 [7]
Franco Grignani, Ad for Alfieri & Lacroix, 1969
Franco Grignani, Ad for Alfieri & Lacroix, 1969 [1]
Franco Grignani, Ad for Alfieri & Lacroix, 1969
Franco Grignani, Ad for Alfieri & Lacroix, 1969 [7]

[a] courtesy of Alexander Tochilovsky, curator at Herb Lubalin Study Center
[1] graphéine (incl. featured pic); a negative version of the 1967 card from Graphis issue n° 130, 1967
[7] AIAP / CDPG Centro di Documentazione sul Progetto Grafico, courtesy of Lorenzo Grazzani
[35] Design is fine, courtesy of Andrea Riegel; also from the British magazine Modern Publicity 1966/67.
[54] PCCC, courtesy of Paolo Credi

Last Updated on 27/02/2022 by Emiliano