Sending greetings to friends and acquaintances for the New Year has always been an important tradition for Franco, somehow connected to a need for self-expression in the vast anonymous mass of traditional postcards:
Franco-Grignani, greetings, 1971 [54] 
Franco-Grignani, greetings, 1971 [54]
Franco Grignani, greeting card, from Graphis Annual 66/67 [35] 
Franco Grignani, greeting card, 1958 [*] 
Franco Grignani, greeting card, 1967 [1]
A certain “enlightened freedom” offered to him by clients such as Dompé or Alfieri & Lacroix allowed him to send his wishes to a wider visual appreciation:
Franco Grignani, Ad for Dompé pharmaceutics, New year’s greetings, 1956 [7] 
Franco Grignani, Ad for Alfieri & Lacroix, 1963 [7] 
Franco Grignani, Ad for Alfieri & Lacroix, 1965 [7] 
Franco Grignani, Ad for Alfieri & Lacroix, 1960 [7] 
Franco Grignani, Ad for Alfieri & Lacroix, 1969 [1] 
Franco Grignani, Ad for Alfieri & Lacroix, 1969 [7]
[*] courtesy of Daniela Grignani
[1] graphéine (incl. featured pic); a negative version of the 1967 card from Graphis issue n° 130, 1967
[7] AIAP / CDPG Centro di Documentazione sul Progetto Grafico, courtesy of Lorenzo Grazzani
[35] Design is fine, courtesy of Andrea Riegel; also from the British magazine Modern Publicity 1966/67.
[54] PCCC, courtesy of Paolo Credi
Last Updated on 10/04/2021 by Emiliano